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Borgata Strong and Growing Stronger

ATLANTIC CITY, New Jersey – As reported by the Press of Atlantic City: "It was only a midweek afternoon, but already the place buzzed with excitement. Slot machines whirled and hummed, the smoky poker parlor was packed and lines were forming in the lobby as luggage-toting guests checked in for their hotel rooms.

"Sounding unfazed by it all, Bob Boughner glanced at his watch and calmly made an observation that every other casino executive in town could only dream about.

"'Our expectation is that at 4 o'clock on a Thursday in August, we would be rather busy,' said Boughner, chief executive officer of the Borgata Hotel Casino & Spa.

"…Ever since the billion-dollar Borgata opened July 2, 2003, Boughner has been sitting pretty.

"His flashy, Las Vegas-style megaresort, which raked in more than $1.8 million in daily casino winnings in July, is already looking to get bigger and better. Plans are under way for a $200 million expansion to help Borgata meet the demands of eager gamblers.

"Borgata's joint owners, Boyd Gaming Corp. and MGM Mirage, had predicted shortly after the casino opened that expansion was inevitable. But even they were stunned by the casino's strong financial performance and the public's appetite for all things Borgata.

"…At its current size, Borgata has been forced to turn away business because of overwhelming demand, Boughner explained. During peak times, its restaurants are filled to capacity, as well as its 2,000-room hotel tower. The opulent spa, a massive, 50,000-square-foot health haven, reportedly has had an eight-week waiting list for weekend facial appointments.

"…Popular with a younger, hipper and more free-spending crowd, Borgata has been stealing business from its competitors in the Marina District and across town on the Boardwalk. Unlike most of its rivals, it doesn't rely on legions of low-rolling bus passengers - many of them senior citizens - drawn to town by offers of free coins and meal discounts…"

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