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Borgata Goes Live With Power Winners

LAS VEGAS – (PRESS RELEASE) -- Bally Gaming and Systems, a business unit of Alliance Gaming Corp. (NYSE: AGI), announced today that Borgata Hotel Casino and Spa in Atlantic City has gone live with Bally Power Winners(TM), one of the signature products from the Bally Power Bonusing(TM) technology suite, and has placed an order to install iVIEW interactive touch-screen displays on more than 4,000 of its slot machines.

Marketed under The PowerPrize Jackpot brand, Bally Power Winners allows Borgata to offer slot players using their My Borgata card the chance at a progressive jackpot starting at $100,000 that must hit by $150,000. In addition, when The PowerPrize Jackpot hits, players using their My Borgata card all receive either $25 or $50 in bonus slot dollars.

The Bally iVIEWs will allow Borgata to display the Bally Power Winners technology in a dynamic new way while also providing the resort with a medium to present additional players club information, entertainment options and property amenities. The iVIEW order covers all 3,600 slot machines currently on the floor as well as 500 machines scheduled to be added during Borgata's phase one expansion project expected to be completed in second quarter 2006.

"We've been live with The PowerPrize Jackpot for a couple of weeks now and what was already one of the most energetic slot floors in the country has been noticeably boosted by this Bally technology," said Larry Mullin, Chief Operating Officer for Borgata. "To be the first casino on the East Coast to offer this bonusing excitement to our players further reinforces our leadership position as a technology-driven resort that gives our players added benefits and enhanced customer service."

"We truly value our partnership with Borgata on this project and it's exciting for Bally to get the first regulatory approval for Power Winners in New Jersey and then to go live at one of the nation's premier casino resorts," said Richard Haddrill, CEO of Alliance Gaming. "We're also gratified Borgata recognizes the power of our iVIEW display technology by placing the largest single-property order to date."

Bally Power Winners, formerly known as Power Progressives, was singled out as one of the winners in the Best Consumer Service Technology category of the 2005 Global Gaming Business Gaming & Technology Awards.

Recognized as the industry systems leader with more than 345,000 machines and 625 casino, bingo, Class II, central determination and lottery locations worldwide -- including more than 150 locations currently running Bally eTICKET(TM) on more than 152,000 slot machines -- the Bally Systems product line offers slot machine cash monitoring, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.

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