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Bluff Magazine Crosses the Atlantic

9 March 2006

UNITED KINGDOM – (PRESS RELEASE) – America's #1 poker magazine, 'Bluff', is crossing the Atlantic to delight European poker lovers with its unique and eclectic mix of news, view and expert tips from Poker's finest exponents.

Written for real players by real poker professionals, Bluff Europe will be available in the UK and mainland Europe from March, making it Europe's first and only lifestyle magazine dedicated to the poker enthusiast.

The combination of high-quality content and precisely-targeted distribution mechanism means that Bluff Europe will appeal to - and reach - a wide European audience, many of whom will be seeking a tournament, challenge or simply, new poker room to try.

In addition to its UK & Continental European card room distribution channels, the publishers of Bluff Europe are in the process of acquiring additional distribution partners so that anyone in Europe can purchase a copy at major book sellers.

The move into Europe marks an important milestone for the hugely-popular magazine, which has achieved an impressive US circulation of 250,000 in just two years.

Features Editor, Philip Conneller, says: "With Bluff's winning blend of entertainment and information, we are confident that we can replicate the success achieved in the US for our readers and our advertisers. The time is right. And this is too-good an opportunity to miss!"

Editor in Chief, Michael Caselli, added, "The poker lifestyle in Europe is a different animal to that in the US. Bluff Europe reflects that. Where poker goes, we will follow."

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