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Binion's celebrating 60th anniversary9 August 2011LAS VEGAS, Nevada -- (PRESS RELEASE) -- Binion's Gambling Hall & Hotel, one of Las Vegas’ longest operating casinos, will achieve another milestone when the legendary property reaches its 60th anniversary. Benny Binion opened the Horseshoe Club on August 15, 1951 and went on with his family to revolutionize the ways in which casinos operated, setting standards which are still abided by today. Benny Binion introduced high stakes gambling to Las Vegas, setting the craps limit at $500, ten times higher than any other casino in Las Vegas, when The Horseshoe first opened. He went on to raise the limit to $10,000 and eventually eliminated the limit altogether at times. Binion’s was the first place in Las Vegas to offer free drinks to players, to pick up customers by limousine from the airport, and to offer 10 times odds on craps. Plus, in an effort to keep the players cool and comfortable, Binion’s was the first fully air conditioned casino, the first fully carpeted casino and was home to the first electrically powered elevator. Benny Binion hosted the first World Series of Poker in 1970 at the property, laying the groundwork for the mega-events of today. To celebrate Binion’s 60th birthday, throughout the month of August, by playing slots, video poker or table games, Club Binion’s members have the opportunity to earn commemorative prizes such as key chains, t-shirts, Binion’s leather jackets and even a full-sized Crosley jukebox. In addition, on August 15, 2011, Binion’s will offer guests a Nathan’s hot dog for sixty cents and a Miller Lite draft beer for sixty cents for six hours between 2 p.m. and 8 p.m. inside Benny’s Bullpen Sports Bar and Cigar Lounge. If a customer brings a picture of himself/herself with the original Binion’s $1 Million Display, the hot dog and the beer are free. The original million dollar display was introduced in 1954 by Joe W. Brown, revived by Benny Binion in 1964 where it remained in its famous Horseshoe case for 35 years. The current owners, TLC Casino Enterprises, reintroduced the display in 2008, with a new pyramid-of-cash design that sits on top of a poker table. In order to join Club Binion’s and participate in the promotion you must be 21 years or older. A complete set of rules is available at the club desk. The $1 Million Display is located next to the Club Binion’s desk. Pictures are free to guests 21 and over. |