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Big ad campaigns for California casino vote

26 November 2007

CALIFORNIA -- As reported by the Desert Sun: "Both sides of the Indian gaming compacts referenda are planning what is expected to be an expensive campaign that's likely to result in massive advertising and countless campaign signs on Coachella Valley sidewalks.

"...At the heart of the issue on the February ballot is whether four tribes - including the Agua Caliente Band of Cahuilla Indians and Morongo Band of Mission Indians - can add 17,000 new slots, generating more money for themselves and California.

"The deal was negotiated with Gov. Arnold Schwarzenegger and approved by the Legislature. But a coalition that says it's pushing for a better agreement has forced the compacts onto the ballot so voters can decide for themselves.

"...The four tribes have already invested $20 million in a campaign that rolled out last month, spokesman Roger Salazar said.

"And the coalition that pushed for a vote on the issue is expected to spend a similar amount if it wants its message to reach voters statewide.

"...The compacts could generate at least $9 billion over two decades for California, which faces a $10 billion deficit next year.

"And the compacts will determine each tribe's gaming future - allowing them to more than double the number of slots, increase their ability to attract new customers, create local jobs and generate more revenue..."

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