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Search Our Archive of Gaming Articles Launches Chinese Sports Book

18 December 2003

ST. JOHN'S, Antigua – (Press Release) -- A leading offshore gaming company for over 10 years, today further expanded its reach into the burgeoning Asian gaming market by launching both Simplified and Traditional Chinese versions of the company's online sports book.

Catering to increasing demand from a growing Asian customer base, developed sports betting sites offering full Asian handicaps on European soccer and on all major league sports, including the NBA, to cater to the preferences of the local Asian betting market.

With the online gaming industry rapidly expanding worldwide, continues to develop their gaming business in both new and emerging markets. By offering a global range of betting products and services, secures its position at the forefront of the gaming industry. The launch of the Chinese sports books will provide further penetration into the fastest growing market of Internet users in the world.

"The launch of Chinese language versions of our sports betting site is in response to the 128% growth in turnover we've experienced from our Asian customers year to date," said Simon Noble, CEO of

"With Internet usage in Asia expected to grow exponentially and considering the vastness of the Chinese-speaking market, we felt these developments were essential for the progression of our global gaming business." China is second only to the United States in terms of the number of Internet users and anticipates becoming the biggest market in 4 years time, according to a study by the Internet Society of China. Gambling and entertainment research firm Christiansen Capital Advisors estimates the number of Asian online gamblers will grow from 4 million in 2003 to 7.4 million by 2006. In addition to launching the new online Chinese language sports books, provides complete call center support in both Mandarin and Cantonese for their Chinese-speaking customers. The new sites are the latest developments in the portfolio of managed gaming properties, including, and, amongst others. is publicly-listed on the Australian Stock Exchange as part of the BetCorp group of companies (BCL).

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