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Search Our Archive of Gaming Articles unleashes new, improved live betting software

28 September 2012

PANAMA CITY, Panama (PRESS RELEASE) -- With the first pitch of this past Tuesday’s Indians - White Sox game, online sportsbook BetOnline Sports officially took the industry lead in live betting for the U.S. market.

Also known as “in-game betting” and “in-running,” live betting allows the bettor to place wagers on the game while the action is taking place on the field. In other words, the odds change right on the screen with every play. Live betting is popular with bettors looking to hedge their pre-game bet to lock in a guaranteed winner. And it’s just as popular for bettors looking to maximize their adrenaline rush by placing bets all game long.

Although BetOnline has been offering live betting for over a year and a half, they, just like almost every U.S.-facing sportsbook, were using old, archaic software not built for the constant action of live betting. Now, with their upgraded software, in addition to their wide variety of live sporting events, has the best live betting platform available to the fertile U.S. market.

“A major reason why live betting is nowhere near as popular in the States as it is in Europe is due to the fact that the software most Euro sportsbooks utilize is far superior to the software U.S.-facing books use. Because of this, Euro books can keep their lines open longer and have a much larger offering,” stated BetOnline’s Dave Mason. “Well, those days are over - American bettors that want to stay in the action well after the opening whistle, with a legit software and offering, finally have a home.”

Thanks to their enhanced live software, BetOnline’s traders will be able to leave their odds open much longer throughout the game. Whereas most U.S.-facing books keep their odds open only during timeouts and in between innings, the team at BetOnline is committed to keeping their constantly changing odds open as the action plays out on the field. So in essence, it will be the only true live betting product available to U.S. bettors.

Not only is the new software much more user-friendly, but it’s also a lot easier for the BetOnline team to manage. This means that they will have more time to offer additional games, sports and odds. Dave Mason explained:

“Over the next few days alone, our players will have access to 10 NFL games, nine college football games, three days of Ryder Cup action, plenty of soccer matches, a couple UFC fights, the WNBA playoffs and even a cricket match. And they’ll also be able to bet live in-game props on many of these games as well. No other U.S.-facing book has a diverse offering like we do.”

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