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Betfair partners with Income Access in New Jersey

24 March 2014

(PRESS RELEASE) -- Betfair, a leading provider of gaming products for the iGaming industry, has partnered with Income Access, a technology and tracking company that specializes in online affiliate campaigns, to launch the Betfair Casino affiliate program targeting the New Jersey market.

The affiliate program will complement Betfair - New Jersey's online catalogue of slots, poker and table game products, which were launched in New Jersey at the end of November. Betfair is already one of the most recognizable iGaming brands in the UK market and the winner of multiple accolades including three straight Mobile Entertainment Awards for Best Gambling Company app.

Betfair Casino, offers a range of exclusive slots titles in addition to table games with daily promotions that encourage greater acquisition and retention success. A number of mobile titles are also available for play on both Android and iOS devices.

Through their shared industry knowledge, Betfair and Income Access will help affiliates benefit from the appeal of these products and supply them with trusted experience on how to best promote and drive traffic in New Jersey’s emerging market. Betfair was founded in 1999 and pioneered the first successful betting exchange, while Income Access has been involved in iGaming’s growing affiliate industry since 2002.

"Betfair is excited to be offering our New Jersey affiliate program through Income Access,” said Don Ryan, Betfair US SVP Gaming. “We believe our mobile offering, daily promotions, and exclusive game titles will be a big draw for affiliates looking to break into the New Jersey market.”

Betfair’s support team will also help affiliates navigate New Jersey’s licensing procedures and employ an aggressive CRM for their players. In addition to quality assistance, affiliates will be incentivized through Betfair’s flexible customization of commission structures from the time of joining the program.

“We’re delighted to be partnering with a brand of Betfair’s caliber, particularly in the context of the New Jersey market,” said Income Access founder and CEO Nicky Senyard. “Combined our teams have more than 20 years of experience in iGaming, which puts us in a great position for success.”

Through the Income Access software, Betfair Casino affiliates will be able access a comprehensive series of reports that provide essential insight for evaluating ROI and improving campaign optimization. Affiliates will also be able to use the software to retrieve a regularly updated collection of creative materials.

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