Gaming Strategy
Featured Stories
Legal News Financial News Casino Opening and Remodeling News Gaming Industry Executives Search News Subscribe
Newsletter Signup
Stay informed with the
NEW Casino City Times newsletter!
Related Links
Search Our Archive of Gaming Articles set to launch innovative platform

30 October 2009

(PRESS RELEASE) -- On the 1st of December, a company of Gaming VC, will present to the world what seems to be the most innovative internet gambling platform available. The novelty has been baptized as and the name sure make sense after you get to know it. is a free service that allows you to create your own casino, sports book, bingo or poker room; for you to play and bet with your own friends. Users can import their contacts from Gmail, Yahoo and MSN straight to their members list and start pro!ting right away over their online popularity.

Another intriguing aspect about the product is its friendly and intuitive interface. The whole setup happens in a few minutes, thanks to the smart grid created by Betboo developers. There was such a solid result they rushed to register the patent of it. What they call the My.Betboo Grid® is a vertical rectangle of 54 empty spaces where anyone can drag and drop pretty much everything: Youtube videos, Flickr galleries, Twitter feeds and obviously tons of instant "ash games (including Playtech casino and poker), and it doesn't stop there; for every game there are at least 5 different looks for users to choose from, thus giving a unique approach to every single page. On top of everything, once you open your own "betboo" (a term that justi!es the name) you get your own URL with your own audience, metrics, and a state-of-the-art tool to promote it. Following the internet trends, offers a shortening URL service that spreads out branded content all over the internet. The idea is to relate interestingness to our brand, reaching out to peers in a fast, polite and effective way - says Guto Araki, creative

Another smart move was to promote the open development of the drag and drop games and applications, also known as "pills." This is a never-ending story - says Almir Ribeiro, CEO of

Of course behind all of this, there is a complex affiliate program that tracks every movement of its users and pays up to an impressive 40%. In their presentation video they make it very clear "It's a unique risk free business opportunity and a lot of fun", and it sure is. A big part of this fun is to watch the numbers grow in real-time with the control panel that shows who signed up, when and how much they spent.

So far is in limited preview but they claim to send out access keys as people request them. You should de!nitely give it a try. Above: Images of a personal betboos.

< Gaming News set to launch innovative platform is republished from