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bet-at-home extends sponsorship deal with Champions League

2 October 2013

VIENNA -- (PRESS RELEASE) -- EHF Marketing GmbH has extended its partnership with leading international sports betting company bet-at-home Sportsbook & Racebook for a further season.

bet-at-home has been an active sponsor of the EHF Champions League since the 2006/07 season. The extensive deal includes presence of bet-at-home at selected VELUX EHF Champions League games, including the VELUX EHF FINAL4, and the Women's EHF Champions League as well as both men's and women's European Cup competitions. As a Regional Premium Partner, the deal includes a comprehensive TV advertising package, hospitality and promotional benefits.

Millions of sports fans will be reached through the live TV coverage in numerous countries both within and outside of Europe. The VELUX EHF FINAL4 in the LANXESS arena in Cologne is the seasonal highlight, with a net reach of 65 million viewers over two days of competition.

"We are very proud to be able to work with EHFM for another year," said bet-at-home marketing director Michael Gierke. "Through this international cooperation, we once again underline the fact that sponsorship is an important part of our communications strategy.

"The EHF Champions League enjoys great popularity from year to year, particularly in our core markets. This extensive deal enables us to support both men's and women's competitions simultaneously."

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