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Best Casino Partner to suspend operations

25 May 2011

Best Casino Partner (BCP) is suspending full operations this Friday. The affiliate program notified affiliates of its decision Tuesday.

"In light of recent events we regret to inform you that effective Friday May 27th, 2011 all tracking links for partner casinos will become inactive and you will no longer be able to promote these brands," said BCP in a letter to affiliates. "Further to this our partner casinos will be working with their software provider, Vegas Technology, to disable player registrations. We strongly encourage you to remove your affiliate links immediately. This policy will be implemented for all of the partner sites: Online Vegas, Go Casino, Crazy Slots, and Grand Vegas."

A decision on how to handle current players at the BCP sites will be made next week.

The BCP team has set up a redirect tool so affiliates don't have to change out all of their BCP links right away. The BCP redirect tool automatically sends players clicking on affiliate BCP links to sites where affiliates earn revenue by delivering new players. The affiliates dictate which site the player ends up at, and affiliates can use tracking codes as part of the URL they're redirecting players too. Affiliates need to log in to their Best Casino Partner account to use the tool.

The BCP team says they created the redirect tool because affiliates have worked hard at sending traffic to the BCP brands, and they didn't want that traffic to go to waste for affiliates.

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