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Belterra Launches New Ad Campaign19 April 2004INDIANA – As reported by the Cincinnati Business Courier: "Indiana's Belterra casino has launched a new ad campaign touting its newly built 300-room hotel tower, which is set to open May 1. "The campaign includes outdoor, print, radio and TV spots and features the slogan 'Vegas Style. Indiana Address.' "…The print spots will run in Cincinnati, Louisville, Columbus, Dayton and Indianapolis, and the TV and radio ads will run in Cincinnati and Louisville, Belterra said. Print ads also will run in gaming publications…" |