Gaming Strategy
Featured Stories
Legal News Financial News Casino Opening and Remodeling News Gaming Industry Executives Search News Subscribe
Newsletter Signup
Stay informed with the
NEW Casino City Times newsletter!
Related Links
Related News
Search Our Archive of Gaming Articles 

Barona casino tops list

16 July 2008

SIDE, California -- (PRESS RELEASE) -- In a first-of-its-kind study by the internationally renowned J.D. Power and Associates, Barona Valley Ranch Resort & Casino ranked highest in customer satisfaction in the 2008 Southern California Indian Gaming Casino Satisfaction Study (SCIGC).

"The guest experience is one of the most important aspects of our success," said Rick Salinas, Barona's General Manager. "We are constantly working to improve every aspect of a guest's visit here. It's an honor for our staff to be recognized and validated for their hard work by not only our guests, but now by such an esteemed organization as J.D. Power and Associates."

The J.D. Power and Associates SCIGC Study explores casino players' entire gaming experience, from arrival at the casino to cashing out their chips. The inaugural study provides a single measure to assess the levels of overall player satisfaction among casinos located throughout Southern California.

Casinos included in the study have a minimum of 2,000 slot machines. The study is based on 1,766 responses from gaming players who visited an Indian casino in Southern California between December 2007 and June 2008. Barona ranked highest using data from more than 100 questions about guests' experience with arrival and parking, the facility, beverage service, gaming, ticket redemption and overall satisfaction. The study was fielded in May and June 2008.

J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information visit

Blending the best of San Diego's most elegant resorts with the gaming excitement of Las Vegas, Barona Valley Ranch Resort & Casino is San Diego's leading destination resort featuring 400 luxury guest rooms and suites, an award-winning casino, nine world-class restaurants, the AmBience Day Spa, a full-service events center, and the 18-hole championship Barona Creek Golf Club, rated the 3rd best resort course in California by Golfweek magazine. For Barona Valley Ranch Resort & Casino reservations and information, visit or call toll free 888-7-BARONA (722-7662).

< Gaming News