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Bally's Bumps Borgata from Top Spot

ATLANTIC CITY, New Jersey – As reported by the Philadelphia Inquirer: "For the first time since it debuted nearly three years ago, the Borgata Hotel Casino & Spa was not Atlantic City's top-grossing casino. Bally's Atlantic City casino toppled the Borgata from the top spot last month.

"The Jersey Shore resort's 12 casinos generated $440.2 million in revenue in April, up 4 percent from the same month last year, data released yesterday by the New Jersey Casino Control Commission showed.

"…Bally's generated $59.1 million in total revenue, up 9.7 percent from April 2005. The Borgata finished with $58.5 million, down 3 percent. Trump Taj Mahal rounded out the top three with $48.5 million, up 13.2 percent.

"John Payne, who oversees Harrah's Entertainment Inc.'s four properties in Atlantic City, said April was the first month in which the company's Total Rewards customer-loyalty program was available at all of Harrah's casinos, including Bally's.

"…Dan Heneghan, spokesman for the casino commission, which regulates Atlantic City's casinos, said this was the first time that the Borgata had a year-over-year decline in total monthly revenue since it opened in July 2003…"

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