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Bally Technologies licenses NASCAR brand

7 September 2012

LAS VEGAS, Nevada -- (PRESS RELEASE) -- Players, start your engines! Bally Technologies, Inc. (BYI) has licensed NASCAR, one of the most sought-after brands in the gaming industry.

NASCAR is the first world-class licensed brand that Bally has carried across its games and systems businesses, in the form of the slot machine game and Elite Bonusing Suite™’s Virtual Racing NASCAR. Both the slot and the systems-driven promotional tool take everything racing fans love about the sport and put it into a one-of-a-kind gaming experience.

“The millions of NASCAR fans who attend and tune in to watch races attest to the unprecedented popularity of this sport,” said Dan Savage, Vice President of Corporate Marketing for Bally Technologies. “The racing theme is a great fit for our industry, and we’ve confirmed the appeal of the brand in our player testing.”

Blake Davidson, Vice President of Licensing and Consumer Products from NASCAR, added, “It has been as rewarding as it has been enjoyable to work with Bally Technologies on this amazing game and Virtual Racing product. Our research tells us that we have good cross-over between race fans who are often also casino players, so translating the fast-paced excitement of our events to the thrill of casino play makes perfect sense.”

Both the NASCAR progressive slot machine and Virtual Racing product will debut at the Global Gaming Expo October 2-4 at the Sands Expo & Convention Center in Las Vegas, Nev. Virtual Racing NASCAR will be available for Bally Systems customers this fall, and casinos can place orders for the NASCAR slot games in mid-2013.

The new slot, available on Bally’s ALPHA 2™ Pro Series™ V22/32 cabinet, plays on NASCAR fans’ affinity for certain drivers, offering players a lineup of racing royalty from which to choose – Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick, and Jimmie Johnson. While playing as one of these drivers, players will enjoy audio and video of their favorite stars of the oval, delivered via a stunning 32-inch vertical touch-screen display and the Pro Surround Chair. From the roar of 800-horsepower engines to the cheering of the crowd, players will have no doubt they’re in the driver’s seat.

The NASCAR slot features three high-octane bonuses: the Pit Stop Bonus, Burnout Free Games, and the U-Race™ Bonus. Fueled by Bally’s award-winning U-Spin™ play mechanic, as well as the new U-Race play mechanic, bonuses offer multiple awards and chances to advance, revving up excitement. The bonuses also combine with a chance at a life-changing progressive award on Bally’s Cash Connection™ wide-area progressive link, as well as a near-area progressive version.

With Virtual Racing NASCAR, Bally puts the pedal to the metal on floor-wide community-bonus events. The Elite Bonusing Suite’s Virtual Racing product has already been a huge hit on casino floors across America, driving coin-in, carded play, new player’s club signups, and tremendous floor-wide excitement.

Using the Virtual Racing application on iVIEW™ or iVIEW Display Manager™ (DM) player-user-interface displays, players select one of eight famous NASCAR drivers: Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick, Jimmie Johnson, Matt Kenseth, Mark Martin, and Martin Truex Jr. Leaderboard game progress shows up on all iVIEW™ and CoolSign®-driven displays throughout the casino resort, so participants can cheer their drivers from wherever they are.

The excitement peaks when the NASCAR stars cross the finish line. Players who selected the winning driver win a casino-configurable prize – from free play or merchandise, to entertainment and amenity awards. It’s all up to the operator what to reward their loyal players.

These powerful virtual-racing events, along with their companion slots, bring the sights, sounds, and thrill of NASCAR to casino floors, getting players into the game to get in the race.

To experience the NASCAR slot machine and Virtual Racing NASCAR, register for FREE admission to the G2E exhibits by clicking here, and visit Bally Technologies’ exhibit no. 1127.

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