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Bally Technologies deploys systems technologies at Marina Del Sol Casino in Chile

22 February 2012

LAS VEGAS, Nevada -- (PRESS RELEASE) -- Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced the deployment of new systems technologies at Marina del Sol Casino in Concepción, Chile, that replace 100 percent of a competitor’s systems technology.

“We were convinced that Bally Technologies would be truly concerned about our project and ready to work hard with the best technology solutions”

The comprehensive solution that Bally Technologies is providing comprises an array of technology-leading and award-winning Bally Technologies systems products.

Marina del Sol selected cutting-edge technology, which includes the latest release of the SDS™/CMP™ 12 for Windows® slot-accounting and player-tracking system; the CoolSign® resort-wide media-management system; and the proven bonusing system Bally Power Bonusing™, a suite of predefined bonus events, sweepstakes, and promotions.

“We were convinced that Bally Technologies would be truly concerned about our project and ready to work hard with the best technology solutions,” said Marina del Sol President Nicolas Imschenetzky Ebensperger. “Our decision was motivated by clear and strategic principles. We want to know our guests in the best way possible; get accurate, fast, and timely information; increase interaction with guests; and offer innovative promotions and more opportunities to win. Above all, we want to motivate guests to visit us during times when the occupancy rate is low. Bally's SDS platform is oriented to meet those goals.”

Bally’s system solutions are live, connected on 1,273 gaming machines and 50 tables.

“We are honored Marina del Sol chose our trailblazing systems solutions,” said Bally Technologies Senior Vice President of Products and Operations Derik Mooberry. “Our systems and enhanced technology products will help Marina del Sol reduce costs, protect invested capital, and deliver more powerful player experiences floor-wide across the casino.”

About Marina del Sol

Marina del Sol SA is an entertainment complex. The center of attraction is its casino, one of the largest in the country, and the first five-star hotel for business in the region, with a convention center at the same level, offering four different convention spaces for up to 2,500 people.

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