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Bally Technologies Announces Deal With BLB Investors

LAS VEGAS – (PRESS RELEASE) -- Bally Technologies, Inc. (NYSE: BYI) announced today it has signed a contract with Lincoln Park, a subsidiary of BLB Investors, LLC whose owners are Waterford Development Group, Kerzner International, and Starwood Capital Group, to provide an advanced suite of Bally Power Bonusing(TM) products and up to 4,752 iVIEW touch-screen displays for all of the Video Lottery Terminals planned for the Lincoln Park racino in Lincoln, R.I.

Currently undergoing a major expansion, Lincoln Park conducted a thorough competitive review before selecting Bally and its Bally Power Bonusing technology. Lincoln Park plans a major upgrade of its player's club, player tracking and player marketing capabilities, including the implementation of Bally Power Winners(TM), a configurable random progressive jackpot technology that rewards players using their player's club cards.

Along with Bally Power Winners, Lincoln Park will select from a suite of Bally Power Bonusing products that also includes Bally Power Rewards(TM), Bally Power Sweepstakes(TM) and Bally Power Promotions(TM).

"We selected Bally in part because of its proven track record of providing large-scale gaming operations with leading-edge technology tools needed to improve overall operational efficiency while giving players an enhanced entertainment experience," said Kerry Smith, Vice President of Gaming for BLB. "The combination of iVIEW and Bally Power Bonusing will take our gaming floor to a new level, which will coincide with the overall enhancement of our entire facility."

"We are pleased to add Lincoln Park to our growing list of racino locations utilizing our technology," said Ramesh Srinivasan, Executive Vice President of Bally Technologies' systems division. "It is gratifying to be selected after a competitive review that validates the strength of our product lineup, particularly Bally Power Bonusing, and our commitment to a high level of service."

Recognized as the industry systems leader with more than 345,000 machines and 625 casino, bingo, Class II, central determination and lottery locations worldwide -- including more than 155 locations currently running Bally eTICKET(TM) on more than 157,000 slot machines -- the Bally Technologies systems product line offers slot machine cash monitoring, table management, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The company also owns and operates Rainbow Casino in Vicksburg, MS.

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