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Bally Gaming Selected by New Cherokee Casino Resort

24 February 2005

LAS VEGAS – (PRESS RELEASE) -- Bally Gaming and Systems, a business unit of Alliance Gaming Corp. (NYSE: AGI), announced today that the new Cherokee Casino in Catoosa, Okla., has selected an advanced Bally Systems solution that combines the backend Bally One System with the marketing and player-tracking benefits of Bally Casino MarketPlace(TM) (CMP).

The Bally One System technology combines multiple and disparate game systems commonly found in Class II markets and creates a single traditional environment for accounting, ticketing, cashiering and currency functions.

The new Cherokee Casino near Tulsa, operated by Cherokee Nation Enterprises (CNE), is Oklahoma's first resort destination gaming location, featuring more than 1,700 Class II gaming machines, a first-class hotel, fine dining and live entertainment.

In addition to the backend and player-tracking systems, Bally earned a strong market share of the gaming machine floor, including titles such as New York Gold(TM), Mambo Madness(TM), Boiling Over(TM), Flipping Chips(TM), Copper Dropper(TM), Heaven Cent(TM) and the first Class II installation of Raining Diamonds(TM). In addition, Bally's Casino Design Services partnered with Young Electric Sign Company (YESCO) to provide design build services for the project's state-of-the-art sign package, which includes a 135-foot-tall pylon sign, comprehensive interior and exterior way-finding and venue signage and dynamic gaming machine signage.

"Cherokee Catoosa is a spectacular new facility and we're pleased CNE selected our systems technology, game content and design skills to help ensure that it will be the most successful and entertaining gaming operation in the entire Oklahoma market," said Richard Haddrill, Chief Executive Officer of Alliance Gaming.

"Cherokee Nation Enterprises has developed the top destination gaming venue in Oklahoma and to do that we knew we needed a system that would not only streamline operations and costs, but would also improve the overall experience of our players," said David Stewart, Chief Executive Officer of Cherokee Nation Enterprises. "Bally and its SDG product group offer a truly open gaming platform -- that means we get the best of the best -- the best player-tracking system, a single ticket-in and ticket-out system and the best games."

The One System was initially developed in response to the Class II market's need for a standards-based accounting system. The One System is a derivative of Bally's backend system that has been operational in the Washington central-determination market since 1998.

The One System is an open gaming platform in the Class II market, providing casinos with unprecedented operational flexibility in choosing games from any Class II manufacturer, as well as advanced player tracking and other casino-related systems. The benefit to casinos is a unified operation for ease of management and oversight, reduced system administration costs, a single set of accounting reports and a dramatically improved player experience.

One ticket-in, ticket-out system across the gaming floor means that players will be able to remove a ticket from any game on the floor and input it into any game on the floor, regardless of the game's manufacturer. The One System also allows for a single point-of-sale credit or ticket machine within an operation instead of the current environment, where operators must have a point-of-sale unit for every game vendor. These features not only improve the player's experience, but also reduce costs for the operator.

Along with the location in Catoosa, CNE also operates gaming facilities in Roland and West Siloam Springs and offers players a total of more than 3,400 gaming devices at the three locations, with additional units being added within the next nine months.

Bally's One System-CMP solution features a variety of promotional and bonusing capabilities, casino management benefits and multi-property functionality for games and machines from any manufacturer. CMP's bonusing software is designed to give gaming facilities the ability to reward loyal players in a variety of ways and can be configured to reward those playing games from a specific manufacturer such as Bally Gaming.

The Cherokee Nation Enterprises also plans to utilize CMP's software to link its three facilities with a single-card player tracking system. Players will be able to access all their points and complimentaries at any of the three facilities, regardless of where the play occurred.

Recognized as the industry leader with more than 300,000 game monitoring units and more than 225 casino customers worldwide -- including more than 100 locations running Bally eTICKET(TM) on more than 100,000 slot machines -- the Bally Systems product line offers slot machine cash monitoring, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.

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