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Bally Gaming Launches Pamela Anderson Playboy Slot

14 February 2005

LAS VEGAS – (PRESS RELEASE) -- Bally Gaming and Systems, a business unit of Alliance Gaming Corp. (NYSE: AGI), announced today that the new Pamela Anderson Playboy slot machine has gone live at the Palms Casino Resort in Las Vegas as the first game expansion of the successful QuarterMillion$ wide-area progressive link.

Originally introduced in April 2004, the QuarterMillion$ link has grown to include 85 casino locations across four separate links -- Nevada, Mississippi, New Jersey and Native American. The Pamela Anderson Playboy slot joins initial game releases Lucky Wheel(TM), Tower of Power(TM), In The Money(TM) and QuarterMillion$ Frenzy(TM) on the link.

With an instant-pay progressive jackpot resetting at $250,000, the QuarterMillion$ progressive link offers the highest minimum progressive jackpot ever for a three-quarter, instant-pay slot. Since its introduction, QuarterMillion$ has hit 13 times nationally and paid out more than $4 million in jackpots.

To celebrate the official introduction of the new game, the Palms is hosting a two-day free-pull promotion for qualified Club Palms members on Feb. 15-16 and Anderson will hold an autograph-signing session from 7:30-8:30 p.m. on Feb. 16 in The Lounge at the Palms.

One of the most recognizable stars of her generation and a worldwide sex symbol who has graced the cover of Playboy a record 11 times, Anderson is displayed on the machine that features photography shot exclusively for Bally Gaming by renowned photographer and creative visionary David LaChapelle.

Anderson broke onto the scene as a Playboy cover girl in October 1989 and appeared as the Miss February 1990 Playboy Playmate. She went on to co-star in the television series "Home Improvement" and starred in "Baywatch," which still airs in syndication in more than 180 countries worldwide. She also created, starred in and executive produced her own hit syndication series, "VIP," and has also appeared in several feature films. Anderson most recently published her first novel, the New York Times best-seller "Star."

Las Vegas-based Bally Gaming and Systems designs, manufactures, operates and distributes advanced gaming devices and systems worldwide.

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