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Atlantic City tries pop-up casino as promo

5 July 2013

ATLANTIC CITY, New Jersey -- Atlantic City is trying a novel new approach to marketing itself on the road, The Press of Atlantic City reports.

A "pop-up casino resort" will go on tour to various places where people can explore it and experience a resort, the report said.

Atlantic City hopes this innovative marketing outreach will result in tourists then popping to explore the real casino-resorts that Atlantic City offers and DO AC as the campaign slogan suggests, according to a Press of Atlantic City report.

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