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Atlantic City casinos feature more 'lifestyle celebrities'

30 June 2008

ATLANTIC CITY - As reported by -- "Casino shows used to feature aging crooners and old comics like Henny Youngman, who peddled ancient jokes like, 'Take my wife. Please.'

"More recently, national celebrities - such as Dr. Oz, Giada DeLaurentis and Guy Fieri - are coming to town.

"'What we're trying to do in Atlantic City is really differentiate ourselves,' said Jennifer Weissman, regional vice president of marketing for Harrah's Entertainment, especially since Pennsylvania slot parlors started pulling Philadelphia customers.

"So casinos now feature lifestyle celebrities - people who will coach you about everything from the food you eat to the clothes you wear and the relationship you're in..."

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