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Atlantic City Casinos Bet on Beach

5 July 2004

ATLANTIC CITY, New Jersey – As reported by Ashbury Park Press: "Inside Resorts Atlantic City, the roulette wheels were spinning and the slot machine bells were ringing. Just outside, on a broad, sandy beach, all was quiet. The only sounds came from the rhythmic lapping of waves or the occasional cry of a gull.

"It was 7:30 a.m., time for yoga.

"His back to the Atlantic Ocean, his bare feet in the cool sand, instructor Kris Waldron faced his class of 10 people and began talking his students through a series of positions.

"…The free class, held three times a week for employees and guests of Resorts, is part of a larger trend in Atlantic City, where casinos are thinking outside the box -- in more ways than one -- to appeal to gamblers.

"For years, the prevailing strategy was to keep guests indoors, avoiding any off-premise activity that would take gamblers off the casino floor.

"But stiff new competition, together with the city's repeal of a longstanding ban on booze on the beach, have changed that.

"Outdoor activities have become a decent bet for casinos hoping to hold on to old customers and woo new ones with beach bars, outdoor rock concerts, tableside food service and other amenities.

"…For casinos, using the beach is only natural. It's one thing Atlantic City can offer gamblers that Las Vegas can't…"

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