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Atlantic City Casino Bus Company Ends Service

18 August 2004

ATLANTIC CITY – As reported by the Press of Atlantic City: "The number of casino bus passengers heading to Atlantic City will likely drop again this year, and the pace of decline could accelerate when a major gaming hall motor coach company leaves the market next month.

"The dropping numbers are linked to casino marketing strategies that place more emphasis on overnight and extended guest stays instead of low-roller bus junkets whose passengers are lured in part by a roll of quarters.

"Figures released Tuesday by the South Jersey Transportation Authority, or SJTA, for the first six months of 2004 show the number of casino bus passengers could drop by 2.3 percent for the year. That works out to about 6.7 million casino bus passengers, or 156,497 fewer casino bus passengers than in 2003.

"…SJTA Executive Director James Crawford said he believes Leisure Line is ending its casino bus business because the runs aren't as profitable as past years'.

"…However, for the past few years, casinos have cut back on the free coin packages, complimentary buffet lunches and other giveaways that were part of the bus patron day-trip package. The number of casino buses heading to Atlantic City each day dropped accordingly, with the average for the first six months of 2004 at 763…"

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