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Atlantic City announces $1 million incentive program to attract groups & meetings in 2013

10 December 2012

ATLANTIC CITY, New Jersey -- (PRESS RELEASE) -- Hurricane Sandy disrupted business travel to Atlantic City, New Jersey. The Atlantic City Alliance -- in collaboration with the Atlantic City Visitors Authority -- today announce a $1 million program to attract groups and meetings in 2013. The funding comes from the private sector—namely the 12 casino resort properties. The $1 million incentive program is part of the popular "Do Anything, Do Everything, Do AC" campaign.

Here are the details:

This program is for new group or meeting business that must meet in Atlantic City in 2013.
The business must generate at least 1,000 room nights at an Atlantic City casino hotel.
Priority is given to midweek, non-summer and first-time business.
Meetings or groups may use facilities at the convention center, Historic Boardwalk Hall or at the 12 AC casino meeting spaces with priority to groups at the convention facilities.
For more information, visit or call (888)-222-3693.

Due to the hurricane's storm track, Atlantic City suffered minimal damage and reopened for business after five days. Atlantic City saw cancellations in the meetings, convention and group markets due to the storm. Most events have rescheduled for 2013. This program is an example of our commitment to planners and buyers that Atlantic City is a profitable place to do business.

The livelihoods of the more than 40,000 employees in the 12 casino properties, plus those hospitality industry workers at businesses catering to the tourism industry, depend on a strong visitor base. Vendors in all 21 NJ counties which support the casino industry are also impacted. Tourism is the third largest industry in New Jersey.

Atlantic City continues to work to repair the city's image after Hurricane Sandy. Atlantic City's national image took a hit due to sensational, out-of-context and erroneous news reports about the famed Atlantic City Boardwalk, which is still intact and as beautiful as ever. Atlantic City's recovery campaign seeks to promote AC as "open for business" while being sensitive that nearby towns along New Jersey's shoreline did sustain serious and long-term damage. The ATLANTIC CITY BOARDWALK IS OPEN, NOT DESTROYED AND READY FOR BUSINESS.

The Atlantic City Alliance was established in 2011 as a private, not-for-profit corporation whose primary mission is to develop and implement a full-scale, broad-based, multi-year marketing program for Atlantic City.

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