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Atari Develops Texas Hold'em Game

8 December 2005

NEW YORK – (PRESS RELEASE) -- Atari, Inc. (Nasdaq: ATAR) and Myelin Media, LLC, are teaming up to deliver Stacked(TM) with Daniel Negreanu(1), a Texas Hold 'em poker game that captures the look, excitement and drama of the phenomenon that has captivated America, to gamers across the U.S., through a North America distribution agreement, announced today.

Stacked is the first video game to bring next-generation gameplay and broadcast quality production to Texas Hold 'em Poker. Stacked features a comprehensive poker school in which the player can receive tips and strategies from Daniel Negreanu (2004 ESPN Player of the Year, World Poker Tour Player of the Year, Card Player Magazine Player of the Year and all-time World Poker Tour money winner). Daniel will teach players everything from the fundamentals of Hold 'em to advanced tournament strategies through full motion video, voiceovers and dynamic in-game features.

As players progress through the game's career mode, they can apply Daniel's teachings to overcome some of poker's most renowned stars, including Josh Arieh, Jennifer Harman, Erick Lindgren, Carlos Mortensen, Evelyn Ng and David Williams. Stacked coaches gamers on everything from the fundamentals to advanced strategies from poker's premiere player and helps refine one's game against the world's most advanced artificial intelligence system before embarking on massive online tournaments. Stacked will feature its own sanctioned multi-table tournament system; players will be able to participate in official Stacked sanctioned online tournaments including special challenges with the pros as well as view tournament standings and game play stats.

"Atari is a leader in interactive entertainment and we are thrilled with their involvement in bringing Stacked to the marketplace," stated Grant Winton, Principal of Myelin Media, LLC. "Myelin has developed some key retail relationships but Atari puts Myelin "all in" across the whole channel -- making Stacked available to gamers across North America."

"Much like video games, poker has become a form of mainstream entertainment and a way of life over the past few years," said Ezra Chen, Vice President, Product Acquisition at Atari. "We are excited to be teaming up with Myelin to offer gamers a new immersive entertainment experience which merges pop-culture and digital entertainment."

With participation from several of poker's most dynamic and successful professionals, a breakthrough artificial intelligence solution, massive online tournaments, and professional broadcast design, Stacked promises to deliver one of the most full-featured Texas Hold 'em experience ever created. Developed by 5000ft. Inc., Stacked is scheduled for release February 2006 for the Xbox(R) video game and entertainment system from Microsoft and, PlayStation(R)2 computer entertainment system, PSP(TM) (PlayStation(R)Portable) system and PC and is rated T for Teen by the ESRB.

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