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Arizona casinos launch new website

18 January 2012

SCOTTSDALE, Arizona -- (PRESS RELEASE) -- Vilocity Interactive, Inc. and Gila River Gaming Enterprises announce the launch of a new website for the Gila River Indian Community’s three Phoenix-area casinos: Wild Horse Pass Hotel & Casino, Lone Butte Casino and Vee Quiva Casino.

Located at and developed by Vilocity Interactive, the upscale website rivals Las Vegas casino websites, providing easy access to up-to-the-minute information about casino promotions, shows, offers, and even jackpot totals. Live feeds from the casino floor update the Gila River Riches jackpot totals for each of the three casinos. An interactive map provides Wild Horse Pass Hotel & Casino guests a dynamic preview of the 100,000 square foot casino, 10-story hotel, and 12,000 square feet of meeting space. Website visitors can book hotel rooms, review current promotions, make dining reservations, purchase tickets to live shows, and participate in social media, with just a few clicks.

Perhaps the most “gee whiz” of all, a Virtual Concierge shows hotel guests the casino and local events occurring on the days of their visit, and enables them to request a real concierge help with arrangements.

The site also includes a sophisticated data capture capabilities enabling visitors to subscribe to e-newsletters, indicate their entertainment and casino preferences, and opt-in to receive special offers via text messaging. Also, on the backend, Gila River Casinos’ administrative staff can quickly and easily updates the site using the Vilocity Content Management System.

Gila River Casinos Chief Executive Officer, John J. James, remarked, “My vision for this website was to engage visitors by providing a full experience of the casinos and hotel before they even step through our doors. The rich photography and sophisticated design entice users while making it easy to find information and plan their visit.”

“Gila River Casinos is on the leading edge of digital marketing and Vilocity is honored to be their partner in reaching their online goals,” says Ron Mileti, president of Vilocity Interactive.

Vilocity Interactive, Inc. is Gila River Casinos online marketing agency of record, not only developing and helping maintain the organization’s website, but also manages email marketing for each casinos, search engine optimization (SEO), pay-per-click (PPC), social networking, mobile marketing, texting campaigns, smart phone apps, digital signage, and more.

Gila River Gaming Enterprises, Inc. owns and operates three Arizona casinos within the Gila River Indian Community including Wild Horse Pass Hotel & Casino, Lone Butte Casino, and Vee Quiva Casino. All three casinos offer a combination of slots, table games, bingo, poker and hotel and are open 24 hours a day, 365 days a year.

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