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Anti-Casino Ads Launched

19 July 2004

Las Vegas Sun

JEFFERSON CITY, Missouri -- Opponents of an amendment to allow a casino in southwest Missouri are rolling out television and radio ads beginning today that play on fears of expanding gambling.

The ads will counter the ads from casino supporters that have run statewide for a few weeks.

Missourians will vote Aug. 3 on a constitutional amendment that would allow a casino in Rockaway Beach along the White River, a few miles from Branson. The Missouri Constitution now limits casinos to towns along the Mississippi and Missouri rivers.

Supporters of the casino project say it will revitalize the town's economy, but critics fear it will hurt the Branson area's family-friendly image.

The opponents' television ad opens with a child spinning on a merry-go-round, and text flashes across the screen as the merry-go-round spins faster and faster. Against the sounds of a roulette wheel, the ad states that if more gambling is allowed in the state, it will open the door to slot machines in grocery and convenience stores around Missouri.

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