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Alliance Gaming Wins Contract for Sands Macau

4 February 2004

LAS VEGAS – (Press Release) -- Alliance Gaming Corp. (NYSE: AGI) announced today that its Bally Gaming and Systems business unit has signed a contract with Las Vegas Sands, Inc. to provide an integrated marketing and casino management system and nearly 34 percent of the slot floor for the new Las Vegas Sands resort scheduled to open in Macau this spring.

After a competitive bidding and review process, Las Vegas Sands selected the ACSC casino management system from Bally Gaming and Systems to provide a full systems solution, including slot accounting, a player loyalty program, table games analysis, marketing and bonusing products. The Las Vegas Sands property plans to bypass ticketing at the slot machine and utilize Bally Systems' eFUND(TM) product, which will give players the ability to transfer funds electronically from a pre-arranged account to the machine and back to the account again.

The ACSC product group also developed important modifications for Las Vegas Sands that include a Chinese language interface and currency support for both the Hong Kong dollar and the Macau pataca.

Las Vegas Sands will also open with more slot machines from Bally Gaming, nearly 170 units in total, than any other manufacturer, including EVO(TM) VIDEO, EVO HYBRID and ProSlot® 6000 machines. In total, the property will open with 500 slot machines, 300 table games, 51 hotel rooms and a number of restaurants and bars.

Las Vegas Sands, which owns and operates through subsidiaries The Venetian Casino Resort and The Grand Canal Shops on the Las Vegas Strip, will be the first United States casino operator to open a resort in the lucrative Macau market when Las Vegas Sands opens on the Chinese mainland. Future plans call for Las Vegas Sands to construct the larger Venetian Casino Resort and eventually spearhead the development of several casino properties that would form the foundation for the "Macau Strip." Las Vegas-based Wynn Resorts, through its majority ownership of Wynn Macau, has also been granted rights to develop one or more casino properties in Macau.

"Clearly this market is one of the greatest gaming markets in the world and we are pleased that our systems technology and solutions, combined with our slot machine product, are what Las Vegas Sands feels will allow it to fully capitalize on the market's potential," said Robert Miodunski, President and Chief Executive Officer of Alliance Gaming. "This market will continue to grow and it's important to establish a sales, service and solutions foundation early in the process so we can meet the needs of all of the different projects planned."

"Our ability to create a corporate deal combining both the system and a large slot machine order was simply a good business decision for us," said Bradley H. Stone, Executive Vice President of Las Vegas Sands, Inc. "The decision became even stronger when we were able to have Bally Systems take the proven ACSC system that we use here at the Las Vegas Venetian and make it even better, specifically for our Macau project."

Recognized as the industry leader with approximately 240,000 game monitoring units and nearly 200 casino customers worldwide, the Bally Systems product line offers slot machine cash monitoring, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.

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