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Alcohol Becoming More Profitable than Food

29 April 2005

LAS VEGAS — As reported by the Reno Gazette-Journal: "Glen Cowie tipped some vodka out of a bottle fitted with a spout containing a wireless radio device that measured the exact amount of the pour to the hundredths of an ounce.

"…'Every time someone pours a drink, it will report what alcohol was poured and how much it cost you,' said Cowie, demonstrating the liquor monitoring system, made by his company, Capton. The company has sold the $6,000 units (including 100 spouts and software) to about 40 bars in cities such as Chicago.

"Perhaps he didn't know it, but Cowie had hit on one of the hottest topics at the two-day Las Vegas International Hotel & Restaurant Show at the Mandalay Bay that concluded Thursday. Booze is rapidly becoming the king of profits in the local resort industry, thanks to high mark-ups and the popularity of nightclubs and pricey 'bottle service' at trendy ultra-lounges.

"'In some places, nightclubs are generating more revenues than (casino) table games,"'said Michael Greco, manager of the Body English nightclub at the Hard Rock hotel.

"…Bottle service had already been established in clubs in New York, Miami, France and Japan, but demand for it came to Las Vegas recently when well-heeled customers of Las Vegas Strip nightclubs wanted their own space away from the masses, Greco said…"

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