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Agua Caliente Casino reports new management

Hofmann first joined the Agua Caliente team in December 2000, as Special Events and Entertainment Manager. She was later promoted to Director of Marketing, a position she has held at the resort for the past two years. Previous to joining the casino, Hofmann worked in radio, holding key management roles such as Director of Marketing, Promotion and Chief Operating Officer at stations across the country. In her new role, she will supervise the property's state-of-the-art entertainment venue, set to open in February of 2009.

Casino veteran Sharon Farrell will now lead the marketing department at Agua Caliente Casino • Resort • Spa. Farrell has 18 years of extensive experience in the gaming industry, specifically marketing and advertising. She has held impressive positions in marketing and advertising at casinos across the West. She has directed marketing efforts at the Hilton and the Isle of Capri properties in Las Vegas and another casino in Oregon. Farrell has also held executive titles, including the first-ever Vice President at Cache Creek where she relaunched the property as a full-service casino resort. As Director of Marketing and Player Development at Agua Caliente Casino • Resort • Spa, she will now be responsible for all aspects of marketing, promotion and player development at the property, which just opened a $350M resort hotel next to its casino. Farrell will also serve as a board member for the Rancho Mirage Chamber of Commerce.

Scott Cooper, General Manager at Agua Caliente Casino • Resort • Spa says Farrell and Hofmann are a terrific team. "We are so fortunate to have these two leading the marketing, promotion and entertainment efforts at our property. It is a combination that will continue to drive our success as a market leader."

In February 2009, the property will open its new 2,000-seat, state-of-the-art headliner room, completing the transformation of this resort into a world-class destination.

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