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Agua Caliente ad team wins award

28 November 2007

PALM SPRINGS, California -- (PRESS RELEASE) -– Caliente Ink, the in-house advertising team for the Agua Caliente Band of Cahuilla Indians, has taken top honors at the Electronic Media Awards in Las Vegas for the second year in a row. Caliente Ink won "Best Commercial over $50,000" beating out traditional heavyweights like MGM Grand, Stations Casinos and other gaming and non-gaming companies.

The commercial was created by Ben Feiler, Creative Director and Ed Huber, Art Director. It starred John O'Hurley and explained the ongoing Paradise Jackpots promotion. O'Hurley warned the audience to always play slots with the Paradise Rewards Club card "properly inserted" or "you'll never forgive yourself." This is the third big awards show victory for the young Caliente Ink agency, which opened their doors in April, 2006. Earlier this year they received ten ADDY awards from the American Advertising Federation and won three awards at the Electronic Media Awards last Fall.

Bonnie Picker, Executive Director of Marketing, said the awards are a tremendous achievement. "The hands-on creative team has proven that they understand our business. We are pleased with their contributions and look forward to their continued success."

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