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AGA supports streamlining problem gambling resources for national advertising campaigns3 August 2021(PRESS RELEASE) -- The American Gaming Association is recommending a new approach to national advertising campaigns to allow the use of national gambling helplines. Most customers enjoy gambling as a form of entertainment—but for those who no longer find gambling fun, the more than a dozen problem gambling helplines across the country are essential services. The new AGA policy statement encourages streamlined requirements for national advertising campaigns, which would allow operators to improve disclaimer readability and better highlight problem gambling resources. “Problem gambling helplines are a vital resource for those in need of help. Unfortunately, lengthy lists of state-specific helplines on national advertisements create barriers for those seeking help when we should be making these critical resources easily accessible,” said AGA Vice President of Government Relations and Gaming Policy Counsel Jessica Feil. “This approach—allowing the use of a national helpline in national advertising—is the most effective way to protect players.” Each state has its own specific requirements for including problem gambling disclaimers in published and broadcasted advertisements. This is an essential service for localized advertising but creates confusion and inconsistency in national advertising. This results in:
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