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Affiliate Lounge releases new affiliate system

7 November 2008

MALTA -- (PRESS RELEASE) -- On the 1st of November Affiliate Lounge, part of the Betsson group, launched a new system for our affiliate/partner program. The launch of the new affiliate system includes a number of groundbreaking changes that will help our partners to maximize their earnings and ultimately bring in more revenue to the Betsson Group.

Partners will be presented with extensive reporting tools to be able to closely monitor player traffic to the three brands of Affiliate Lounge; Betsson, Casino Euro and Cherry Casino. With the help of these powerful reports, with both statistics and graphs, affiliates will be able to keep track of banners generating most traffic to a brand, which banners that perform best in generating new sign-ups and of course, a detailed report of their own revenues on the different brands and products. All new features are aimed to help affiliates to optimize their sites and campaigns to make our partnerships even more profitable.

The new Affiliate Lounge will come with an entirely new look-and-feel, not only visible at but on all other marketing material, such as new banners and embeddable games to increase profits for our partners. The new Affiliate Lounge has been built and will be communicated with these values:

Reliability - Part of the publicly listed Betsson AB, Affiliate Lounge handles the referral/affiliate marketing of three industry leading brands; Betsson, Casino Euro and Cherry Casino.

Value - Affiliate Lounge offers one of the highest commission rates in the industry, lifetime revenue share on all players, no negative carry-over and high player values.

Class - As a member of Affiliate Lounge you are always VIP. Partners can always rely on getting personal service with experienced affiliate managers to maximize profits.

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