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Liz Benston Gaming Guru - Page 29Casinos Eager to Deal in Hispanics21 August 2006
LAS VEGAS, Nevada -- Major U.S. brands such as Coca-Cola and Ford are doing it. As are Bank of America, AT&T and Microsoft.
But Las Vegas casinos - faced with the more nuanced task of selling the image and flavor of a resort vacation rather than a product - are years behind other companies in ... (read more)
Looking in on: Gaming2 August 2006
LAS VEGAS, Nevada -- The 37th annual World Series of Poker kicked off its main event Friday at the Rio to the richest prize pool in history - more than $75 million, with a top prize of $10.8 million.
Why, then, the long faces among the poker dealers when the first events began a few weeks ago? ... (read more)
Architects Leaning Toward Strip Skies the Sky in Las Vegas1 August 2006
Towers to serve as CityCenter gateway
In a city of whimsical designs - think pyramid, castle and New York skyline - two leaning, curving high-rise towers seem destined to emerge as an architectural icon in Las Vegas.
All they've got to do now is build them - no slam-dunk because of their unique design . ... (read more)
Online Poker Distances Itself From Sports Betting24 July 2006
At the World Series of Poker tournament at the Rio, operators of Internet gambling sites are hosting swank hospitality suites to promote online poker games.
Potential customers are invited to learn the ropes by playing free games where no money changes hands.
But promotions can no longer be found for online sports betting, which is being targeted by the U.S. ... (read more)
Looking In On: Gaming18 July 2006
LAS VEGAS, Nevada -- Harrah's Entertainment isn't saying much about its plans to redevelop its center Strip properties. Details are expected this fall.
In the meantime, Strip watchers have some free advice.
For starters: Don't mess with Caesars Palace, arguably the world's best-known casino. ... (read more)
State Isn't All-In On Poker-Player Betting11 July 2006
NEVADA -- You're probably not sharp enough to qualify for the World Series of Poker final championship event as a player, but Nevada is considering allowing you to get a piece of the action anyway - by betting on the players.
Step up to the window, folks, and buy a $2 ticket for Chris Moneymaker to win, place or show in the finals of Texas Hold 'em. ... (read more)
Hotels Target Valley Gateway10 July 2006
Tourists itching for chock-a-block gambling action don't stop at Primm or Jean as they drive into Nevada along Interstate 15. But hearts jump when the Strip comes into sweeping view.
That magic moment arrives near the off-ramp for State Route 146 and St. Rose Parkway. It is the gateway into town, where the curtain is pulled back, pulses quicken and anticipation mounts. ... (read more)
Looking in on: Gaming10 July 2006
LAS VEGAS, Nevada -- It's the thick of summer in Las Vegas, which means pool parties amid bikini-clad servers, afternoon boozing at extended happy hours and ¦ free kiddie movies and video games at the Four Seasons?
Bucking the Sin City image, the upscale, nongaming hotel has entered its fourth ... (read more)
TV Fans Go All-In On Poker26 June 2006
LAS VEGAS, Nevada -- When shelves lined with poker chip sets sat untouched in stores last Christmas and television ratings for last year's World Series of Poker dipped slightly, some pundits sniped that the nation's faddish obsession with poker had finally peaked.
But as Las Vegas heads into the ... (read more)
Looking In On: Gaming26 June 2006
LAS VEGAS, Nevada -- A Playboy hotel and casino in Atlantic City was an experiment gone bad in the 1980s. But Palms owner George Maloof is bullish that the brand will make a splash in Las Vegas when he opens the Playboy Club atop his new hotel tower at the end of September.
It will be the first Las Vegas casino in a nightclub and lounge setting to charge an admission fee. ... (read more)
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