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Bits and Pieces from Indian Country - August 2003
31 August 2003
By Ken Adams
If you live or have an interest in Northern Nevada, the story
of the summer is the Thunder Valley Casino, operated by Station Casinos Inc.
for the United Auburn Indian Community near Sacramento, California. The property
taps directly into Reno's life line, Interstate Highway 80, and
symbolizes the impact of Indian gaming in California on Nevada. The impact on
Reno of the first month of operations wasn't as bad as originally predicted,
but winter and snow has not yet arrived in the Sierras dividing Nevada and California.
Another interesting issue has surfaced rather quickly, the demographic differences
between Thunder Valley and Reno casinos. Thunder Valley (and Cache Creek) has
a very high percentage of players who are Asian. Those players spend much more
per person than other players and are therefore casino VIPs in California and
when they play here, in Nevada. Harrah's thinks inviting players from Harrah's
in Nevada to Thunder Valley is a legal cause for action.
Thunder Valley Doesn't Hurt Northern Nevada Gaming as Much
as Feared. When is a decrease in Northern Nevada gaming win good economic
news? When you were afraid of a catastrophe because a large tribal casino
opened in your backyard. So, casino executives and analysts voiced relief
Wednesday when the state released June gaming win numbers. At the same time,
they remain worried about how Northern Nevada will fare once winter hits and
tourists must drive across the Donner Summit. But for now, the declines
of less than 3 percent in Reno, Sparks, Stateline and Elko County -- compared
with June 2002 – show that the strong June 9 opening of the Thunder Valley
Casino in nearby Lincoln, Calif., was a bruise, not a broken bone. Edward H. Shur, 8-14-03
…At least that's the hope of the United Auburn Indian Community,
owners of the Placer County gambling hall that opened in June. Like casino
proprietors across the nation, the tribe is banking heavily on amenities such
as the ornate room, festooned with Asian art, to lure a hefty portion of gamblers
of Asian descent. "They are a very important part of our customer base,"
said Bill Anderson, casino vice president for player development. "I'd guess
that they make up 60 percent to 70 percent of our table-game customers,
and 20 percent to 25 percent of our slot players." Those are hefty numbers,
considering people of Asian descent make up about 9 percent of the Sacramento
area's population and about 18 percent of the Bay Area's, according to the
2000 U.S. census. Steve Wiegand,
Sacramento Bee, 8-25-03
Harrah's officials say that one of their former employees
copied a list of its top customers and used it to try to persuade clients
to visit Thunder Valley in Lincoln, according to the lawsuit filed in
Placer County Superior Court. …According to the lawsuit, Harrah's started
receiving reports in April that clients had been solicited by mail to visit
Thunder Valley when it opened in June. Harrah's contends… (the employee) broke
her employment contract with the casino when she duplicated the confidential
information and disclosed it to a third party. ktuv.com, 8-25-03
A customer list may be propitiatory, but an idea usually isn't.
In the beginning of Indian gaming in California, the casinos were not much competition
for the Nevada casinos. They were small. The slot product was not even close
to as exciting, and the food and other amenities were not much by Las Vegas
Strip standards. The world has changed a great deal since those days. Today
a California casino will most likely have the same slots, (except possibly newer),
food, hotel rooms and maybe even a weekly "pick the pros contest," and most
are likely planning an expansion with new and exciting products.
With more than 13 games on more than 40 screens, San Manuel
Indian Bingo and Casino is preparing for football season with their new "SportsWatch
Football" cash giveaway contest. Players Club cardholders can win their share
of $250,000 during the 18 weeks of football season. Every week, players fill
out a "parlay card" and choose the football teams they think will win each
week's professional and college football games. The person with the most correct
picks wins that week's top prize. "SportsWatch is a great way to follow the
football season. This will be a football fan's dream," said Steve Lengel,
director of operations. Two hundred players will win cash and prizes each
week, with first-place winners taking home $3,000 in cash. Weekly winners
are also automatically entered into a $10,000 grand prize drawing. Redlands Daily Facts, 8-20-03
Pala Casino makes the leap from gambling hall to gambling
resort today, opening a 500-room hotel, a conference center and a health spa
offering mud baths and massages. The $105 million project is intended to keep
the Fallbrook-area casino competitive in the San Diego region's rapidly growing
market. Both Rincon and Barona tribes opened hotels last year, and similar
expansions have been made or are planned on several other reservations in
San Diego, Riverside and San Bernardino counties. The objective for all of
them is to get local gamblers to stay overnight, as well as to draw patrons
from throughout Southern California and neighboring states. Chet Barfield, San Diego Union-Tribune,
8-19-03
It's big, it's bold, it's beautiful: The new Chumash Casino
Resort. Just 25 miles north of Goleta off Highway 246 in Santa Ynez, the old
Chumash Casino has closed its doors and the new Chumash Casino Resort is now
open – a sparkling, full-service casino that rivals the ones in Las Vegas.
The mammoth three-story, 190,000-square-foot structure boasts high ceilings,
colorful carpeting and – under a cascading chandelier – a bank of escalators
that whisk gamblers up to a gaming floor with some 2,000 slot machines, poker
tables, bingo hall and adult gambling fun. Rochelle
Rose, Goleta Valley Voice, 8-20-03
Until recently, there have been no new Compacts in more than
three years and with the recall election heating up, it isn't likely that Davis
will renegotiate the existing ones. Under the circumstances a new Compact is
significant, even if the casino to follow will not be, and the revenue sharing,
far short of the 25 percent Davis talked about early on, is also significant.
Farther north, the Lytton Pomo are still trying to open their "urban" casino
and Stations and Graton Rancheria are still looking for a friendly spot for
that casino.
An impoverished Riverside County tribe has reached a groundbreaking
agreement with the state that will allow it to open a casino/truck stop off
Highway 86 in Imperial County and a larger casino in Riverside County. The
agreement, announced yesterday between the Torres-Martinez Band of Desert
Cahuilla Indians of Thermal and the Davis administration, contains some features
not found in many gambling pacts with other tribes. The compact, as the agreement
is known, gives the state a growing – though small – share of slot machine
profits, restricts gambling to people at least 21 years old and requires the
tribe to reach agreement with local governments over how to provide services
and accommodate the casinos. The compact is the first signed by the state
in three and a half years. The state is negotiating new compacts with 61 tribes
that it had reached agreement with in 1999. More than 30 other tribes that
don't operate casinos, but would like to, are also negotiating with the state
to enter this lucrative industry. … Under this agreement, the tribe pays to
the state 3 percent of its first year net winnings on the 350 slot machines
planned for the truck stop/casino in Imperial County. In the second year,
the tribe would pay 4 percent, while in the third and subsequent years, the
tribe would pay the state 5 percent. Bill Ainsworth, San Diego Union-Tribune,
8-14-03
A federal judge in Sacramento once again has shot down card
rooms' efforts to keep the Lytton Band of Pomo Indians from turning Casino
San Pablo into California's first urban-sited, Nevada-style casino. U.S. District
Judge David F. Levi's 28-page order denies the card rooms the preliminary
injunction they sought, clearing the way for the Interior Department to declare
the card room Indian land. But the battle isn't over. The Lyttons can conduct
some gaming as soon as the Moorish-styled gaming house 15 minutes north of
Oakland officially becomes theirs, but they can't offer house-banked games
– like the thousands of slot machines that would provide most of their profits
– until they negotiate a gaming compact with the governor. And the card rooms
vowed Wednesday to continue their legal fight. Josh Richman, Tri-Valley Journal, 8-7-03
For a community that embraced the concept of Indian gaming
three years ago, finding a place to put a casino has turned into one of Sonoma
County's most explosive and divisive political issues. The Graton tribe that
encountered fierce opposition after proposing a 2,000-slot casino on scenic
bay lands near Sears Point four months ago now wants to build the project
on a 360-acre site next to Rohnert Park. And once again, the naysayers are
multiplying. Spencer Soper,
Press Democrat, 9-2-03
The biggest story so far this year in California is the recall
election. Governor Gray Davis' popularity dropped to new lows. The dissatisfaction
over the state of the state led a Republican with money to decide it was a good
time to replace the governor with a Republican. Enough people agreed and signed
the petition and the vote is scheduled for October 7, 2003. Some 250 people
volunteered to replace the incumbent, and at least 125 will appear on the ballot.
Hollywood actor Arnold Schwarzenegger thinks he would make a good governor,
so does the Democratic Lt. Gov. Cruz Bustamante.
The election is not being billed as related to Indian gaming.
However, the results will certainly be important to the future of Indian gaming.
Most candidates have no history or stated position on Indian gaming, except
the two democrats. Davis and Bustamante both have strong tribal support and
a history of working with the tribes; Arnie has no history with the tribes.
Up to this point Bustamante has collected $2.5 million from two tribes. Schwarzenegger
says he will accept none. Arnie hasn't told us much about what he thinks, and
we have no clue about his stance on Indian gaming, urban casinos, new compacts
or tribal contributions to state revenues. He did say that taking money from
tribes would be a conflict of interest because he would have to negotiate with
them later, so he does know Indian casinos exist. One thing is certain; by October
7th everyone in California will be reminded of the existence of Indian
casinos, and of their importance in the electoral process.
Lt. Gov. Cruz Bustamante, who announced Wednesday that he
will run in the recall election to replace Gov. Gray Davis, has long been
a major recipient of money from Indian tribes with casinos, and could receive
significant sums from them in his campaign. Since first winning an Assembly
seat in 1993, Bustamante has accepted more than $1.5 million in direct donations
from tribes with casinos. Since he took office as lieutenant governor
in 1999, tribes have accounted for 12 percent of his total contributions.
Dan Morain, Los Angeles Times, 8-8-03
A San Diego County Indian tribe with gaming interests plans
to give Lt. Gov. Cruz Bustamante $2 million for his recall campaign…. donation
pledged Tuesday by the Viejas Band of Kumeyaay Indians – which analysts said
could be the biggest contribution made by any single group in the recall election….The
donation, which follows a $500,000 contribution to his campaign by another
tribe last week, is part of what tribal leaders statewide pledge will
be a $10 million effort to defeat the recall against Democratic Gov. Gray
Davis and back Bustamante. Zachary Coile and Paul Feist, San Francisco
Chronicle, 9-3-03
Lest we begin to think the whole recall "thing" is simply California
gone California on itself, one should remember that in Washington the tribes
were the deciding factor in the defeat of a long-time US Senator. And at least
one of the Democratic presidential hopefuls has begun trying to defend his position
and win tribal support.
As former Vermont Governor Howard Dean continues to lead the
pack of Democratic presidential candidates, his stance on Native American
issues is coming under increased scrutiny in Indian Country. Advisors defended
the candidate's opposition to Indian gaming during a conference call with
the Native American Times Thursday. Jeff Benay is chairman of the Vermont
Governor's Advisory Commission on Native American Affairs, a cabinet position
formed before Dean took office. He says Dean is sympathetic to Indian issues,
but worries about the effect gaming has on tribes, as well as the atmosphere
it brings. "His (Dean's) record is consistent in his opposition to gaming.
Howard Dean has never supported gaming in the state of Vermont," said Benay.
"We can talk about the very few tribes who have done well with gaming, but
overwhelmingly tribes have suffered miserably by hiring unscrupulous consultants
in their gaming operations." Sam Lewin, Native Times, 8-15-03
The gaming industry grew 5.3 percent; Indian gaming was up 11.5
percent to $14.2 billion. That is a lot of money, and there is potential for
considerable growth. That is worth defending. The best defense in politics comes
before the lobbyists walk the legislative halls. The best defense is at the
polling booth. Elect those that support your cause. Every year the tribes spend
more money and are more active in the election process. Expect that trend to
continue and to grow at least at the rate of increase of gaming revenues. Want
to get elected in your state? Get to know your local Indian tribe and their
issues.
Recent Articles
Best of Ken Adams

Ken Adams is the principal in the gaming consulting firm, Ken Adams and Associates. Formed in 1990, Ken Adams and Associates specializes in information, analysis, and strategic planning for Indian tribes, casino operations and gaming manufacturers. Ken spent over 20 years in the hotel-casino industry, prior to founding Ken Adams and Associates. He held the positions of: Director of Casino Operations, Casino Manager, and Keno Department Manager. During this time, he developed numerous innovative marketing and customer development programs and systems for evaluating casino performance. Some of those programs, such as slot clubs and tournaments, have become industry standards. Ken is also actively involved in gathering and disseminating information that is important to the gaming industry. He is editor and publisher of and the Adams' Report, a monthly newsletter specializing in identifying trends in casino gaming, regulation and manufacturing, the Adams Daily Report, an electronic newsletter that provides electronic links to the key gaming stories of the day, and the Adams Review, a special report distributed by Compton Dancer Consulting that provides editorial commentary on gaming trends.
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Ken Adams is the principal in the gaming consulting firm, Ken Adams and Associates. Formed in 1990, Ken Adams and Associates specializes in information, analysis, and strategic planning for Indian tribes, casino operations and gaming manufacturers.
Ken spent over 20 years in the hotel-casino industry, prior to founding Ken Adams and Associates. He held the positions of: Director of Casino Operations, Casino Manager, and Keno Department Manager. During this time, he developed numerous innovative marketing and customer development programs and systems for evaluating casino performance. Some of those programs, such as slot clubs and tournaments, have become industry standards.
Ken is also actively involved in gathering and disseminating information that is important to the gaming industry. He is editor and publisher of and the Adams' Report, a monthly newsletter specializing in identifying trends in casino gaming, regulation and manufacturing, the Adams Daily Report, an electronic newsletter that provides electronic links to the key gaming stories of the day, and the Adams Review, a special report distributed by Compton Dancer Consulting that provides editorial commentary on gaming trends.
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