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Best of Howard Stutz

Gaming Guru

Howard Stutz

The Cromwell latest name for former Barbary Coast on the Las Vegas Strip

3 February 2014

LAS VEGAS -- So long Bill’s Gamblin’ Hall and Saloon and good riddance Gansevoort Las Vegas.

Meet The Cromwell.

Caesars Entertainment Corp.\oration Friday announced a third name in less than a year for the Strip casino that originally was opened as the Barbary Coast.

The small hotel-casino at the northeast corner of the Strip and Flamingo Road, which closed a year ago for a $185 million remodeling, is expected to reopen later this year as a 188-room boutique-style luxury resort with a 40,000-square-foot casino, a restaurant from television chef Giada De Laurentiis, and day and nightlife venues created by Victor Drai.

In a statement, Caesars said The Cromwell would begin accepting room reservations Feb. 24, although an opening date wasn’t announced.

Karie Hall, general manager of The Cromwell, said in statement the property would “bring an exclusive experience to the Las Vegas Strip.”

Not much of the development changed since Caesars closed the middle-market Bill’s last February and announced the property would be renamed Gansevoort Las Vegas in a marketing partnership with the New York City-based Gansevoort Hotel Group, which operates luxury boutique hotels in New York and also the Turks and Caicos Islands.

In October, the deal fell apart when Massachusetts gaming regulators, investigating Caesars suitability to operate a proposed $1 billion resort near Boston, took issue with a Gansevoort investor, who was reputed to have ties to organized crime in Russia. Gansevoort was not involved in the Boston venture and also was not expected to seek licensing by Nevada gaming regulators for the Strip project.

Caesars dumped Gansevoort from the Strip casino. The casino operator, however, was ousted from its partnership with the Suffolk Downs racetrack in the proposed Boston development.

Caesars officials said they planned to find a new name for the former Bill’s project, which was well under development. Key elements of the redeveloped casino were on track, including a 65,000-square-foot rooftop nightclub and pool area created by Drai, a hotel lobby bar and a lounge.

The 260-seat restaurant — GIADA, from De Laurentiis — her first such venture is taking over second-floor space that once housed a hotel parking garage. GIADA will be open daily for breakfast, lunch and dinner and offer several views of the Strip, the Bellagio fountains, Caesars Palace and Bally’s Grand Bazaar Shops, now under-construction.

Hotel rooms at The Cromwell are described as “Parisian loft-style apartments with distressed hardwood flooring.”
The Cromwell latest name for former Barbary Coast on the Las Vegas Strip is republished from