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Gaming Guru

Howard Stutz

Cosmopolitan of Las Vegas begins player-sharing program with Hard Rock Biloxi

15 March 2013

The Cosmopolitan of Las Vegas and the Hard Rock Hotel & Casino Biloxi in Mississippi have agreed on a player-sharing program in which top customers at each casino can visit the other property.

According to the Sun Herald in Biloxi, Gulf Coast players can earn trips to the Las Vegas Strip while Cosmopolitan players can try their luck in southern Mississippi.

Hard Rock Senior Vice President of Marketing Vince Lentini told the newspaper Gulf Coast customers have taken golf trips to Las Vegas and stayed at The Cosmopolitan.

Players at both casinos can earn concert tickets, food credits and airfare based on their gambling. The Hard Rock Biloxi and The Cosmopolitan of Las Vegas are both independently owned and solo-owned properties in their respective markets.

"Hopefully, we can grow the business on both sides," Lentini said.

So which casino do you think will see the most customers?