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Best of Howard Stutz

Gaming Guru

Howard Stutz

Bally hopes Beach Boys slot will bring players fun, fun fun

16 April 2012

Bally Technologies is hoping its newest themed slot machines will "get around" sometime this summer.

The Las Vegas-based gaming equipment provider used last week's National Indian Gaming Association tradeshow in San Diego to unveil a slot machine themed after the Beach Boys, the band that brought the culture of Southern California -- surfing, cars and romance -- to the music world.

Bally expects to roll out the Beach Boys slot machine nationwide in August.

The video slot machine has five reels, five different progressive jackpots and is enhanced with video clips of the Beach Boys performances. Five of the band's most popular songs -- including "California Girls," "Fun Fun, Fun" and "I Get Around" -- play throughout the game.

Players can listen to the music on Bally's surround-sound chair.

The slot machine is similar to the company's Michael Jackson King of Pop game, that is themed with the music of the famed performer. The device, which was unveiled last year at the Global Gaming Expo in Las Vegas, has been dubbed "part game, part concert."

Through the surround-sound chairs, players listen to such songs as "Bad," "Beat It" and "Billie Jean," while playing bonus games and jackpots.

A similar theme is the company's slot machine based on the movie "Grease."

The game, inspired by the 1978 musical film about two love-struck high school teens in the 1950s, was also unveiled at last year's G2E. The game is Bally's first double-play slot machine, featuring two, 25-line games that enable the player to play two games at once.

Bally Vice President of Corporate Marketing Dan Savage said the pop culture titles and iconic brands fit the demographics casino customers.

"Our Grease game is a natural for our target audience," Savage said. "Most of us in our 40s and 50s today grew up watching the movie and the game has all the original video and soundtracks. We expect the Michael Jackson brand will have a broad appeal across generations and regions globally."

Savage said Bally is looking at other similar brands and titles.

"These game themes also appeal internationally," Savage said. "Michael Jackson is 'The King of Pop' and huge globally. He was an amazing performer and our game does a great job of honoring his work."

Savage said the Beach Boys slot machine was timed for a rollout with the musical group's 50th anniversary in show business.

"It's going to be a great game that features five of the band's most popular songs," he said."

Bally launched the Grease slot machine in March. Savage said the game has been given positive reviews by players.