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Best of Chris Sieroty

Gaming Guru

Chris Sieroty
 

Venetian and Palazzo roll out mobile websites

5 April 2011

LAS VEGAS, Nevada -- The Venetian Resort-Hotel-Casino and The Palazzo Resort Hotel Casino have rolled out new websites for smart phones that are designed to target their customers with hotel offers. The luxury hotels are also developing an opt-in text messaging group for their guests.

"We recognize that as smartphones become more ubiquitous, more people are using their cellphones as a means to access the Internet," said Alan Sanders, corporate emerging media project manager of The Venetian and Palazzo.

Sanders said the properties want to provide people with a "mobile website that reflects the elegance and luxury of (both properties) on an easy-to-use interface."

The websites provide basic information -- hours of operations and contacts -- and click-to-call abilities to make hotel, dining or entertainment reservations. Sanders said special promotions exclusive to the mobile sites are under consideration.