Player Verify applies for Nevada online gaming license

A two-year-old document verification company in Tennessee has applied for a Nevada Gaming Control Board online poker service provider license.

Player Verify, LLC offers a software product that assists online poker operators in collecting detailed personal information from their customers to satisfy regulatory requirements in Nevada, while using encryption technology to keep the data safe from unauthorized access. Player Verify also provides centralized databases for player exclusion and real-time fraud reporting.

Mark Dalton, managing member with Player Verify in Franklin, Tenn., said Nevada gaming companies that select its player authentication services will have the ability to instantly authenticate identities via its Identity Checker tool.

The system matches information submitted to a nationwide database of government and public information. A player is verified only if the information submitted lines up with the databases, easily screening out potential problems.

Player Verify joins a long list of companies seeking an online license in Nevada, including Caesars Entertainment Corp. and MGM Resorts International.

Dalton said the company is reaching out to potential clients in Las Vegas, but has not signed any deals.

The Nevada Gaming Commission issued its first licenses for online betting in June with the approval of applications from International Game Technology based in Reno and Las Vegas-based Bally Technologies. On Thursday, the five-member commission approved South Point Poker LLC's application to be the first licensed operator of an intrastate, real-money poker website.