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The Donald....

17 February 1997

NEW YORK -- Donald J. Trump and NYT Custom Publishing, a division of The New York Times Company that produces magazines under contract, launched a new upscale lifestyle magazine distributed to guests in Trump Organization hotels, casinos and other properties. The magazine, called Trump Style, will initially be published twice a year.

Trump Style has a distribution of 130,000 copies to highly targeted "VIP" guests at the Trump Marina, The Trump Taj Majal and Trump Plaza in Atlantic City, the Mar-A-Lago Club in Palm Beach and at the Trump Manhattan residential properties.

The magazine offers articles on exotic travel, people in the news, dining out, wines and spirits, fashion and entertainment, plus resort and casino news. Stories in the launch issue include an article by Bob Drury, contributing editor to Men's Journal, on "Pai Gow," an ancient game (new to casinos) played with tiles, a profile of New York City chef Jean-George Vongerichten by Eileen Daspin, formerly of W, and a fashion story on the Fendis. A column offers tips on the best wines to look for in 1997. Horoscopes are provided by Athena Starwoman, who appears in Conde Nast's Vogue.

"The profile of the readers of Trump Style is extraordinary even by the standards of other upscale publications," said Richard Stockton, vice president of NYT Custom Publishing. "Its readers have high household incomes and significant net worth, all well in excess of $1 million. Typically, when visiting casinos, they spend $50,000 or more per session. They have multiple homes. They are purchasers of gourmet food, fine wine, premium-brand beverages, art, antiques, fine jewelry, international fashion and fragrances, prestige automobiles, boats and other luxury items."

Trump said, "Our readers are among the nation's most discerning individuals, with eclectic interests and an eye for the finest life has to offer. Trump Style will be a reflection of their unique lifestyles."

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