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L'auberge du lac Casino Resorts launches new program

NEW YORK -- (PRESS RELEASE) -- Affinity Media International Corp. (OTC Bulletin Board: AFMI), a special purpose acquisition company that previously announced a definitive agreement to acquire Hotels At Home, Inc., today announced that Hotels At Home has launched new in-room catalog and e- commerce programs for three leading hotel brands. The company also announced that revenue for the nine month period ending September 30, 2007 increased 23.3% over the comparable period in 2006.

The three new programs include Fairmont Hotels, the largest luxury hotel company in North America; Homewood Suites, part of the Hilton family of brands; and L'auberge du lac Casino Resorts, part of Pinnacle Entertainment Hotels. Each program allows hotel guests the unique opportunity to purchase items they have enjoyed during their stay, such as beds, linens, pillows, robes and more.

Hotels At Home's total revenue for the nine months ended September 30, 2007 was $17,254,688, as compared to $13,989,704 for the comparable period in 2006, a 23.3% increase. Revenue from international operations, which include Canada and Europe, grew approximately 69.8% to $3,353,084 for the nine months ended September 30, 2007 from $1,974,808 in the same period of 2006.

Gross profit for the nine months ended September 30, 2007 was $10,869,809, a 20.7% increase over the $9,008,821 reported in the same period in 2006.

Pre-tax net income for the nine months ended September 30, 2007 was $2,258,522, a 26.8% increase from $1,780,691 reported in the same period of 2006.

Messrs. Peter Engel and Howard Cohl, CEO and President, respectively, of Affinity Media, noted, "We are pleased with the strong financial performance Hotels At Home delivered in the first nine months of 2007. These results are particularly impressive in light of the overall decline we have seen in the economy. Hotels at Home is an industry leader with healthy fundamentals and a solid record of both revenue growth and profitability. The company continues to benefit from outstanding relationships with leading hotel partners as validated by the recently launched programs with Fairmont Hotels, Homewood Suites, and L'auberge du lac Casino Resorts, which strengthens our belief that the combined resources of Affinity Media and Hotels At Home will enable us to deliver long-term value to shareholders."

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