Sudhir Kalé Article Archive

• Sudhir Kalé Archives

• CRM in the Pits: The Nine Eternal Truths (29 April 2002)
• On Creating and Supporting Effective E-Gaming Web Sites (12 April 2002)
• Internal Marketing: An Unbeatable Deal! (25 March 2002)
• Want Your Online Gaming Venture to Prosper? Put 'Trust' in It to Grow (5 March 2002)
• Evaluating Gaming Customers Using the LTV Concept (11 February 2002)
• Communicating with 'Asian' Customers: It's A Matter of Context (11 October 2001)