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Zone4Play Acquires Interest in MiXTV

WILMINGTON, Delaware -- (PRESS RELEASE) -- Zone4Play, Inc. (OTCBB: ZFPI), a leading provider of multi-platform gaming solutions, announced today that it has acquired the minority interest in SMS-TV gaming innovator MiXTV. This agreement provides Zone4Play with sole ownership of the MixTV's patented Broadcast TV technology, including all of its Intellectual Property rights. The acquisition extends Zone4Play's operations from the iTV, IPTV, mobile and hospitality markets, to now include also the broadcasting market.

MiXTV will be launching their groundbreaking Broadcast SMS-TV Interactive fixed-odds betting together with The Poker Channel in mid-April. The company is already in negotiation to sign additional agreements in the UK. Broadcast TV's proprietary technology uses mobile messaging to bring interactive gaming and communities to subscribers without a return-path, and create an up-close, personal and "sticky" virtual community around a TV channel. The SMS-TV gaming innovation facilitates the combination of live/pre-recorded programming on TV with viewer's mobile phone real-time interaction to provide broadcasters, operators and content providers with an extremely powerful tool for delivering highly entertaining Participation TV content.

Zone4Play has completed the full acquisition of MiXTV shares from NetFun Ltd., a private Israeli company, which founded MiXTV together with Zone4Play in June 2004 in consideration for 625,000 shares of common stock of Zone4Play. The Stock Purchase Agreement between NetFun Ltd. and Zone4Play, Inc. involves the complete transfer of the intellectual property to MiXTV. Zone4Play is already engaged in merging MiXTV activities into its main business to expand its offering to existing and potential customers.

Zone4Play's CEO Shimon Citron stated, "This acquisition is another step in turning Zone4Play into a worldwide leader in the interactive arena. MiXTV's solutions complete Zone4Play's market offering to enable the delivery of any type of interactive services from iTV, Mobile, IPTV, in-room entertainment and now Broadcast TV."

"This acquisition creates new opportunities for MiXTV", said Haim Cario, MiXTV's CEO. "We will now be able to offer the most comprehensive Interactive TV solutions."

Idan Miller, SVP Marketing and Sales at Zone4Play stated, "The SMS-TV space is already lucrative in Europe, and is about to expand into the US market. Zone4Play will soon introduce a number of groundbreaking TV formats based on the combined technologies of MixTV and Zone4Play."

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