 Newsletter Signup
Stay informed with the
NEW Casino City Times newsletter! |
Gaming News
webMillion.com Launches Marketing Millionaire30 January 2001BOISE, Idaho--(Press Release)--Jan. 30, 2001-- webMillion.com Inc., creator of the first multimillion-dollar Internet lotto, today announced that it has launched Marketing Millionaire, a promotion that puts a new twist on traditional Internet viral marketing by challenging members to spread the webMillion.com word beyond the Internet and e-mail inbox. Members are encouraged to get the webMillion logo seen creatively beyond the computer. The site, known for its weekly $3 million pick-six game, is accepting entries until Feb. 10. The entries will be posted on the site for members to interactively judge entries based on innovation and reach. After a two week voting period, webMillion.com will award $750 to the person with the most votes, a video recorder to the second place winner and $100 to the third place winner. The contest, which webMillion has highlighted on its site since Jan. 1, comes days after the NFL reprimanded another Internet company for a Super Bowl-related contest that awarded its contestants $1,000 for each second of on-air coverage of the company's URL during the game. ``The idea was sparked because we wanted to find another way to reward those who spread the webMillion word already and perhaps compel those who haven't,'' said webMillion chief operating officer, Kenny Adcock. ``We wanted to put a twist on our already successful Referral Rewards program and the traditional concept of viral marketing. ``Gaining market share doesn't have to be expensive, and if we have to pay to do it, it's a win-win situation to pay our members and challenge them to be creative beyond the computer screen.'' |