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Video marquees are key to casino marketing

"They are big and bright beacons, almost 100 feet high and worth $2 million to $3 million.

"But the video marquees at John Ascuaga's Nugget along Interstate 80, the Grand Sierra beside U.S. 395 or the Peppermill Resort Casino and Atlantis Casino Resort Spa on South Virginia Street act as magnets to lure customers and give them an idea of what to expect inside.

"'It's pizazz. It's the wow factor,' Bill Hughes, director of marketing operations at the Peppermill, said of the property's new $2.2 million high-definition video marquee. "

"'The marquee shows your style,' said Rick Bayless, chief technology officer at the Grand Sierra Resort. ;But the new technology also lets you change it constantly and keep people up to date. And, with our location, that is extremely important.'

"The messages on the video marquees must be big, bright and easy to see. They come in all colors, feature high-tech and high-def lighting that can be seen long before motorists approach the property.

"...Despite the high-tech nature of the video marquees, it is important to keep the message simple, resort executives said..."

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