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UKbetting Launches New Live Wagering Service30 January 2003WEST PATERSON, New Jersey -- (Press Release) -- Interactive Systems Worldwide Inc. (NASDAQ SmallCap-ISWI) announced today that ukbetting plc, a strategic partner to its wholly owned subsidiary, Global Interactive Gaming (GIG), is launching ISWI's SportXction wagering system on a second web site, ukbetting.com. Ukbetting plc had previously introduced SportXction on their Totalbet.Com web site as "white label" product called totalbet live. Ukbetting is the leading Internet sports content and wagering web site in Great Britain, with 138,000 current subscribers. Ukbetting has commenced an aggressive marketing campaign to introduce our system as it continues to expand the market for this unique service with its growing customer base. This second launch of the system follows the successful implementation of the product on ukbetting's totalbet.com web site. Totalbet.com offers their customers the most comprehensive in-run betting service available to the public, with over 100 different wagers available during the course of a live football match. Eric Semel, CEO of ukbetting plc commented, "Following the success of the 'totalbet live' project it was an easy decision to extend a similar service to our ukbetting.com customers. Patterns of play suggest that people really love this new service, they log-on, stick around and our statistics show that players are coming back time and again. What we're doing here is really exciting; it's changing the way people bet and demonstrating that ukbetting continues to lead innovation in the sports betting market." 'Ukbetting live' was soft-launched on the ukbetting.com sit for the Worthington Cup Semi Final on the 21st/22nd of January. Thus far, live bets have been offered on both totalbet.com and ukbetting.com for UK football matches and international football contests. Wagering on international cricket will commence in February, on the World Cup. Both sites will also offer living betting on four FA Cup football matches in the near future. Barry Mindes, Chairman and CEO of ISWI stated, "We are very pleased to announce this second product launch with our partners, ukbetting plc. Now customers of both totalbet.com and ukbetting will be able to bet live, in real-time, throughout major televised sporting events in a way that no other wagering service can match. We are also most gratified that Mr. Semel, CEO of ukbetting plc has chosen to comment so favourably upon our system in his recent press release. With our product's proven functionality and player acceptance, we look forward to expanding our product into many additional markets, such as rugby, tennis, golf and horse racing, as we continue to set the standard for the future of interactive sports wagering." |