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Trump Indiana Converts to Advanced Casino Systems Corp's CRM Solutions19 November 2001ATLANTIC CITY, New Jersey –(Press Release) --Nov. 19, 2001 -- Advanced Casino Systems Corp. (ACSC) announced today that the Trump Casino Hotel in Gary, Indiana has chosen ACSC systems for its casino player tracking and accounting functions. The Trump casino will install ACSC's Slot Marketing System (SMS) and Casino Management System (CMS(TM)). The application systems provide a complete solution for casino executives with a one-of-a-kind casino management and marketing software package. The ACSC systems will replace several different systems currently in use at Trump Indiana. The ACSC systems will replace several different systems currently in use at Trump Indiana. The systems will also fully integrate with Trump's existing LMS hotel system and Infogenesis point-of-sale system providing a paperless ``one card does it all'' operation. The ACSC systems will replace several different systems currently in use at Trump Indiana. ``We chose the ACSC solution because it integrates in one system the functions that were previously handled by several systems,'' says Trump Casino Hotel General Manager Cathy Walker. ``The SMS and CMS systems will allow us to combine many of the accounting, player tracking and casino marketing functions under one system, creating efficiencies and allowing us to focus on customer service rather managing the complexity of multiple systems.'' Tom Reilly, General Manager Sales & Marketing for Advanced Casino Systems, says, ``ACSC is delighted that Trump Indiana has chosen his company's solutions. ``We believe that Trump will become a market leader by taking advantage of the many aspects of our Customer Relationship Management (CRM) systems,'' Reilly says. ``We will work closely with Trump executives to ensure they use the systems to their greatest benefit.'' Walker says she's also excited about utilizing the casino marketing and player development functions of the ACSC systems. ``We operate in the highly competitive Chicago-land market,'' she explains. ``We need to be able to respond to customer desires in a timely fashion, and the ACSC systems give us those capabilities.'' ACSC is a full-service technology company dedicated to providing integrated solutions for software, hardware and other services for the gaming and hospitality industries. The ACSC SMS and CMS systems provide complete integration -- in real time between all aspects of the casino resort: slots, tables, hotel, point-of-sale, marketing, credit, cage operations, accounting, promotions, special events and more. ACSC recently introduced its touch screen Table Management System (TMS) for automation of player ratings, complimentaries and markers for table players. |