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The Winner Channel Expands Onto Phones

LONDON – (PRESS RELEASE) -- The Winner Channel - Two Way TV and the betting brand of Zone4Play Inc. ("Zone4Play" or the "Company") (OTCBB: ZFPI) - is rolling out on mobile phones and the internet following its success on digital cable TV. This expansion means players will be able to use a single account across all three platforms, whenever and wherever they want.

The Winner Channel offers a range of 'instant win' games including roulette, slots, hi-lo, keno, dice and a unique fixed-odds poker game called face up hold 'em. Players can win a jackpot of up to GBP500,000. This is the highest headline win offered by a UK fixed-odds mobile service. Mobile players will have the added incentive of GBP5 worth of free bets when they join the Winner Channel. Regular players can sign up to a loyalty programme where they accumulate points which can be exchanged for cash, prizes and other rewards.

Guy Templer, Two Way TV's commercial director, said: "With mobile and internet launches we are taking Winner to the next level. It has always been about fun, entertaining betting propositions, but now we can bring our games to a bigger audience. We are not stopping here though - over the next couple of months we will be announcing a series of distribution deals with leading media brand owners to distribute our games. There will also be a series of games based on major TV programmes."

Shimon Citron, the chief executive of Zone4Play, added: "Launching the Winner Channel on mobile phones and the internet represents a milestone in our vision of bringing interactive e-gaming to the masses. But this is just the beginning - The Winner Channel is poised to become a common household brand within the near future."

The Winner Channel was first launched on the ntl and Telewest broadband cable platforms last year. Affiliates of the Winner Channel have included Flextech TV and its channels Challenge TV and Bravo, and Channel 4.

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