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The Big Game Comes to the Web

6 July 2000

FT. LAUDERDALE, Fla.--(Press Release)--July 6, 2000-- Who wants to be a multimillionaire? America's love affair with online sweepstakes will escalate to new heights this week. Multimillionaire hopefuls are just a click away as a new Web site, MonsterMillions.com(TM) (www.MonsterMillions.com) debuts this week offering a record-setting $50 million prize -- the Internet's largest offering ever.

The new entertainment destination gives Web surfers a quick, easy, and fun way to win cash and allows people to win $5 million every day, $50 million every month, and a guaranteed $1,000 prize every day in the largest free money sweepstakes on the Web. MonsterMillions.com's hottest feature, a lottery-style game offering a daily prize of $5 million, gives anyone on the Web a free daily shot at becoming a multimillionaire.

MonsterMillions.com is the only site of its kind offering such enormous monthly and daily grand prizes -- raising the Web's fastest growing category to a new level of popularity.

According to Media Metrix, an Internet research firm, the online sweepstakes category is the third most prevalent category on the Internet, underscoring the universal interest in games of chance. The firm reports millions of people each day are clicking on their favorite numbers in free online lotto games promising million-dollar-and-up payouts.

MonsterMillions.com has already awarded more than $20,000 in its $1,000 Daily Guaranteed Winner(TM) program -- attesting to the word of mouth already spreading to the site during trials before its official launch this week.

``Our lottery is the winning ticket because everyone's a potential multimillionaire once they have picked their numbers,'' said Tom Birch, CEO of MonsterMillions, Inc.

``No other Web site comes close to the extraordinary jackpots being offered on MonsterMillions. We believe that jackpots of $5,000,000 every day and $50,000,000 every month redefine the word ''big`` in the world of online sweepstakes. If you've only got a couple of minutes to enter a sweepstakes, MonsterMillions is the one you must enter first!'' he added.

Nearly 100 million American adults have participated in a sweepstakes in the last year. Even by Internet standards, the rush to award prizes to Web surfers has been startling in its swiftness and power.

By some estimates, about one-fifth of all Web users visit lottery sites regularly. According to Nielsen NetRatings, the sweepstakes category grew a dizzying 1,550% between February and December 1999.

This segment of the Internet user population is growing 160 times faster than the Internet overall. In addition, nine incentive sites ranked among the top 50 in the number of unique visitors for the month of May, according to a survey by PC Data Online.

Four Ways to Win
Players are afforded four different ways to win:

--  DailyMonster(TM) - drawings with a Grand Prize of $5 million and
    First Prize of $1,000

--  MonsterBuddy Referral Award(TM) - If a player has referred a
    DailyMonster $5 million winner, the referring player receives a
    MonsterBuddy Referral Award of $1 million

--  $1,000 Daily Guaranteed Winner(TM) - Daily guaranteed payouts of
    $1,000 to players selected at random who have made all three
    allotted MonsterPicks

--  MegaMonster(TM) - Monthly $50,000,000 Grand Prize

Daily Monster drawings occur at 5:00 PM Eastern Time, every day of the year. In a drawing supervised by KPMG, six numbers between one and 60 are selected by an air mix lotto ball machine similar to those used in major state lotteries.

Players are notified of the drawing results by e-mail the next day. People are allowed to play three times a day, every day of the week. MonsterMillions players click on an ad banner to submit entries.

In order to respect player's privacy, MonsterMillions does not sell player's names to other companies for solicitations unless given specific permission to do so. All MonsterMillions drawings are observed by KPMG and jackpots of $1 million, $5 million and $50 million are insured by Lloyds of London and reinsured by Allstate Insurance Company.

About MonsterMillions.com

Founded in 1999, Ft. Lauderdale-based MonsterMillions.com is the biggest jackpot on the Internet, and offers a free online advertiser-supported game of chance in a pick-six lottery that offers daily $5 million drawings and monthly grand prize jackpots drawings for $50 million, while maintaining a steady stream of daily $1,000 cash prize winners.

The game is open to players worldwide but void where prohibited by law. For additional information visit the Web site at www.MonsterMillions.com

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